Friday, October 20, 2006

Adventure Out Now Gives 1% For The PLANET

Adventure Out LLC, California's leader in outdoor adventure, is proud to join the 1% For The Planet alliance. Starting in Fiscal Quarter 4 of 2006, Adventure out will donate 1% of all gross revenues to environmental organizations approved by the 1% For The Planet organization...

Santa Cruz, CA – October 16th, 2006 – Adventure Out, California’s leader in outdoor adventure, has officially joined the 1% For The Planet alliance. In doing so, they have joined with hundreds of other businesses around in the world to pledge support for environmental research and conservation.

1% For The Planet is an alliance of businesses committed to leveraging their resources to create a healthier planet. Members recognize their responsibility to and dependence on a healthy environment and donate at least 1% of their annual sales to environmental organizations worldwide. 1% For The Planet was launched in 2001 by Yvon Chouinard, environmental activist and founder of Patagonia, Inc., and Craig Mathews, owner of Blue Ribbon Flies. Chouinard calls this an "earth tax," recognizing that his company has a responsibility to conserve and protect the natural resources it utilizes to make and market its products.
"This makes so much sense for us", announced Adventure Out Owner/CEO Cliff Hodges. "Our entire business operates in the outdoors with the goal of bringing our customers more in touch with the planet and cultivating a sense of respect and civic-duty towards environmental conservation". Adventure Out would like to thank all of its staff and customer-base for their resounding support of this decision, and furthermore, would like to encourage other businesses to consider doing the same...

Check Out 1% For the Planet on the web.

Thursday, October 19, 2006

Adventure Out Guide Profile - Surf - Ricardo


Name: Ricardo Gutierrez

Age: 24

Birthplace: Granada Hills, CA

Position with Adventure Out: Surf Instructor

Bio: I grew up landlocked in L.A. county. The closest thing I did to surfing growing up was skateboarding and competitive swimming. I had always wanted to learn to surf, but I didn't start until I moved up to NorCal to attend UC Berkeley (Go Bears!). The summer of my sophomore year, I bought a beat up $35 Nev shortboard, straight out of the 80's, at some garage sale in Huntington Beach. I still laugh when I think about that board. Hot pink and neon green logos, boxy rails, and those bottom channels that were a huge 80's surfboard fad. Next thing I know I am at Linda Mar trying to do something close to surfing, but failing miserably. Little did I know that learning on a shortboard is hard. Even though I was horrible, I always had tons of fun and kept coming back for more. Three months later, I was as decent as most of my beginning surf students are in 2 days. Four years later and hundrerds of surf sessions, I am lucky enough to have the ability to share surfing, an important part of my life, with others. I love teaching surfing so much that I haven't even picked up my diploma since I graduated in 2004.


Why you love surfing: For me, surfing is about creating moments and memories. Simple things that made me feel so good, so alive, that those moments will always be with me; Places, people, waves, boards. My first time getting barreled at Ano with Ali. Long, perfect, head high, moonlight session at Rincon with Blake. First feeling the speed and power of Ocean Beach. My first time connecting from 1st peak Pleasure Point to 38th. Feeling the speed of a fish for the first time. Warm Costa Rican Barrels. Sunset sessions at Trestles. Riding the nose at Cowells. Teaching my buddy Sam to surf and watching him get more stoked every session. Countless students sharing the stoke of their first wave with me.


Make Us Laugh: This summer I cruised down the Costa Rican coastline with some buddies in the infamous Daihatsu Terios. The Terios is a compact SUV almost as long as a Mini Cooper and only a narrow 5.75 ft wide. The Terios is notorious for being top heavy and rolling over but it was the cheapest rental car that fit 4 cheap passengers. The first day I was really nervous every time we hit one of the many holes in the gnarly Costa Rican roads. By the end of the first week, I was trying to see how much mud I could get on the windshield as I accelerated through mud puddles as big as the Terios itself. I was gaining confidence that the Terios could take on anything, until... on our drive to Dominical, we came to a river that had no bridge.


Apparently the bridge had been washed out during the last rainstorm. We stopped and pondered whether the tiny Terios could ford the swift river without getting rolled downstream. We decided to sit and watch other cars attempt to cross. A Landrover D-90 crossed no problem, a couple of Mitsubishi Monteros did as well. A local Tico with a tractor was towing people across for 1000 colones (~$2.00). He offered to tow us across but because he thought we were rich Americans the price was 3,000 colones.

Before we could give him an answer my buddy hopped in the drivers seat and said lets go. Another Terios had just forded the river with no problem so we were going for it. He turned on the car and slowly descended down the muddy river bank. Once we were in the river the car stalled and we were slowly being swept downstream. There was some screaming and panicking as he turned the car on again hit the gas only to stall out again. This happened a few more times as the tractor drove right up next to us smiling and offered to tow us out for 10,000 colones. Then laughing, and probably thinking "stupid gringos" the tractor driver pointed out that the parking brake was on. My buddy turned on the car once again, released the parking brake, and we drove across the river to the sounds of " Stupid @$$ Kurt"; Kurt being the straight A mechanical engineering student that doesn't know how to operate a parking brake.

Monday, October 16, 2006

Block Up.

Just because we are entering the more gloomy time of the year, does not mean the sun is non-existent. Always be sure to screen necessary areas when doing any awesome outdoor activities in the sun such as surfing, rock climbing, or making a bow drill fire in a vast, desert landscape.

Warning: People who do not take the right precautions in exposed areas may fall victim to the notorious Chaco burn a.k.a Mark of the Moses.





Season's Greetings,
Intern Josh Unger

Wednesday, October 11, 2006

Tired of Caffeine? Try Mateine.

Last winter, I embarked on a two month backpacking adventure to Patagonia. Since then, I have adopted one of South America's daily cultural practices of drinking yerba mate. Yerba mate is similar to an herbal green tea. In Argentina, Mate is always served from a cup made from a hollowed out gourd and sipped through a metal straw called a bombilla. Yerba mate does act as a stimulant, but its affects are different than coffee's. Mate produces a feeling of more alertness rather than the jittery type of response coffee can give some people.



The neat thing about drinking yerba mate is the social aspect. One gourd full of mate is usally passed around a small group of people. The server of the mate, the cebador, is responsible for heating water to the right temperature. Water to steep mate should be hot, but never boiling. Cool water is often first poured over the yerba so the hot water will not shot shock it, burning valuable nutrients. The cebador is also responsible for refilling the gourd each time someone takes their turn of finishing it. If a recipient says "thankyou" the first time they finish a gourd of mate, it is considered disrespect implying that they do not want any more because the mate was prepared poorly.



Mate is very healthy seeing as it contains nutrients such as Vitamin C, Viatamin B1 & B6, Calcium, Magnesium, Iron... For all you mountain trekkers, mate is also said to help people cope with high elevation. Mate tastes great! Go adventure out and try some.

For More Info.

Josh Unger
Adventure Out Intern

Monday, October 09, 2006

Getting Away...

Last week was a tough one for the world. Headlines were dismal – “North Korea escalates its nuclear program”, “school shootings in Amish country”, “scandals and cover-ups in congress”, the list goes on. In light of these events, I decided to turn off my cell phone, shut-down my laptop, pack up my fly rod, and get on a plane.

I went to visit a close friend and mentor of mine who lives…well…
in the middle of nowhere”. I wouldn’t even know how to describe where this place is if I wanted to and to be perfectly honest, I don’t (let’s just say the locals in this neck of the woods aren’t exactly PR hounds). What I can say, is that it was America – stripped free of the commercialization and the Babylonian nonsense most of us deal with on a regular basis – broken down with simplicity, innocence, and a vast, seemingly endless, natural beauty.


The days consisted of exploration – climbing mountains and crossing rivers – moving through the landscape silent and invisible as we were surrounded on all sides by herds of deer, antelope, and elk. Bear tracks were abundant, eagles and hawks soared overhead, and the ground seemed to move beneath our feet as mice, squirrels, snakes, and everything else imaginable scurried this way and that. The nights, canopied by the glowing stars above, were never empty either and the kind of small town hospitality I was treated to meant that there was always a home-cooked meal on the table, an open bottle of wine, and stories to be told.

My good friend and trip companion said to me at one point “Each and every one of us is the descendent of mystical people”. Powerful words, yet also quite daunting – kings and heroes, healers and shamans, scientists and philosophers – the entire legacy of human history pulses through our veins. Inspiring words yes, but how do we incorporate them into daily life? It doesn’t exactly make you feel good about walking into work on Monday morning and sitting at a desk.

For me, this is exactly why I take these trips - balance. Seeing how other people’s lives are so similar and so different from mine at the same time, helps me put things in perspective. Secondly, it is where I get my thinking done. John Muir described the wilderness of this country as his “Cathedrals”. More impressive than the halls of any man-made temple, are these original gifts of ours – we should use them, appreciate them, and protect them AT ALL COSTS.


So what was my meditation of the week? No matter what it is you do, be a warrior in your heart. Be a warrior for your own destiny, be a warrior for those in need (no matter how small or large that need is), and be a warrior for all that is true and good. Each and every one of us ARE mystical people – believe it, and live it.


Respect,
Cliff Hodges
Owner - Adventure Out LLC