New Donation: Felidae Conservation Fund

As a member of the 1% For The Planet initiative, Adventure Out donates a portion of our yearly gross revenues to environmental nonprofit organizations. I truly believe that business can be one of the most powerful mechanisms of change and even though we are a small business, I think it is crucial that we do our part.

As a 1% Member, I get new donation requests all the time from amazing organizations all over the world. I love the fact that I am in a position to help these non-profits and even more, I simply love the exposure I get to all these amazing causes and charity work that people are doing in the name of our planet. The most recent organization that I have had the pleasure of learning about is the Felidae Conservation Fund. I just popped a check in the mail to them today after reading their donation request letter. Direct from their website:

"Our mission is ambitious: to protect the world’s 37 felidae species and their habitats by supporting and participating in international conservation, partnering in excellent science, and generating unrelenting outreach and powerful education programs. We believe this can be achieved collectively with utmost collaboration between scientists, educators, international communities, and lawmakers. "

I'm glad I could help. And really, how could you deny this face: