Oakland, CA– GirlsAdventureOUT.com, a Bay Area company offering outdoor adventure tours, clinics and vacations for women, will begin the Express Pass program for their customers on April 15, 2002.

Buying sports equipment can be intimidating for women new to certain sports. GirlsAdventureOUT hopes that the Express Pass will encourage women to explore their recreational interests by giving them access to stores that they know will treat their customers in a helpful, friendly, and informative manner. JudeAnn Smith, Founder of GirlsAdventureOUT, says, "We wanted to be in partnership with stores that we know give excellent customer service to women."

Patrons using the Express Pass pay an annual fee that not only identifies them as GAO customers, it generates savings of up to 30% on GirlsAdventureOUT Adventure Trips, clinics and vacations. The Express Pass also gives cardholders discounts of up to 20% at numerous GirlsAdventureOUT-affiliated retail stores, such as Paradise Surf Shop in Santa Cruz, Sports Basement, and See Jane Run in San Francisco.

GirlsAdventureOUT wanted to engage sport-specific retail stores, such as SFO Snowboarding, Summit Bikes, Fleet Feet, Cycle Sports, and Aqua Surf Shop, all Express Pass retail partners, to ensure that the participants of their clinics and adventure trips would receive excellent customer service and high quality gear at fair prices.

The list of Express Pass Partners is constantly growing, so bookmark the Express Pass page at girlsAdventureOUT.com for further updates: http://www.girlsadventureout.com/expresspass.html.